According to the FTC, the company’s strategies violated regulations intended to safeguard consumers.
A short time before the case was filed, Amazon changed the canceling procedure, the agency stated.
It is requesting both a court order requiring Amazon to alter its practices and undisclosed monetary penalties.
In the US, Prime costs $139 a year, or $14.99 per month, and in the UK, it costs £95 per year.
The FTC estimates that 70% of subscribers are based in the US.
Online businesses have received many warnings from the FTC not to use “dark patterns” to trick customers.
Since 2021, it had been looking into the Amazon Prime program.
It said that the business had repeatedly tried to stall the investigation, including by failing to submit documents on time.
The case represents the third FTC action against Amazon in recent weeks.
In order to resolve allegations that it had broken child privacy regulations by retaining recordings made by kids on Alexa, the corporation agreed to pay $25 million last month.
It agreed to pay an additional $5.8 million to settle allegations that Ring, the doorbell business Amazon bought in 2018, had broken privacy laws by granting workers unlimited access to customer footage and failed to take security measures against hackers.
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