UK businesses fear that a US TikTok ban would be “devastating.”

Kyle Frank  Kyle holding skincare product
The creator of Franks Remedies, Kyle Frank, offers skincare items for sale on TikTok.

After putting a lot of effort into expanding his app user base, he now has a sizable following in America.

A ban would seriously harm his company, he said in an interview with BBC World Service’s Marketplace program.

“Certain months, 60–70% of our monthly sales have come from the US,” he stated.

He continued, saying that TikTok has been a great tool for connecting with clients in the US, which has grown to be his second-biggest market.

“We haven’t really had to spend any money on ads or marketing to get those customers and connect with them.”

Why is the US seeking to outlaw TikTok?

US officials have expressed concern in recent months regarding TikTok’s growing appeal among youth.

The rule was passed in response to worries that TikTok—which it has always refuted—might share user data with the Chinese government.

TikTok declared that it would file a legal challenge to this “unconstitutional” law.

“The fact is, we have invested billions of dollars to keep U.S. data safe and our platform free from outside influence and manipulation,” it stated in a statement.

According to a representative for TikTok, the bill “would devastate seven million businesses, trample on the free speech rights of 170 million Americans, and shutter a platform that contributes $24 billion (£19.4 billion) to the US economy annually.”

Jenny Bailey Jenny Bailey filming social media content for her business, Calla Shoes
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