Online merchants are cautioning that a ban on TikTok in the US may have a “potentially devastating” effect on certain UK companies.
TikTok estimates that 1.5 million businesses in the UK use the app.
Since a quarter of her current sales originate from the US, Isobel Perl, the creator of Perl Cosmetics in London, is concerned about the potential effects of a ban.
After losing her job during the pandemic, Ms. Perl started her skincare and accessory company. She uses apps like TikTok to increase visitors to her website.
“I mostly use TikTok to drive sales to our website; of all the social media apps, it drives the most traffic.”.
She has been expanding her business outside of the UK with the help of the app.
“TikTok is quite a unique way of reaching customers,” therefore a ban in the US “could be potentially devastating to businesses in the UK,” the spokesperson stated.
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