The Wednesday rush is typically attributed to devoted Aldi customers, three million of whom regularly post about their most recent aisle of shame hauls on the very busy Aldi Aisle of Shame Facebook page.
That includes Pratt. She cheerfully acknowledges that the aisle of shame plays a similar role in motivating her to make the 42-mile auto excursions to Aldi, as do the store’s renownedly low costs, which according to research can sometimes be up to 15% less than those of Walmart.
Alley of temptation
Pratt has been shopping at Aldi for over 12 years, and she loves the store so much that she will stop at nothing to avoid visiting the Walmart supercenter that is only 15 minutes away from her house.
“There are eighteen possibilities available to you while searching for a can of green beans at Walmart. There’s one at Aldi, and possibly another. I don’t have to spend a lifetime there because I can come and go and acquire what I need,” Pratt remarked.
After finishing her shopping list, she heads to the middle aisle to find some great deals on a range of other products.
Depending on the season, Aldi Finds may feature anything from shovels, plastic garden gnomes, patio rugs, deck furniture, to candles, greeting cards, bedding sets, sneakers, lighting fixtures, pet beds, apparel, workout gear, and cookware at surprisingly cheap costs.
Some products, like sneakers, cost $13 per pair and are knockoffs of name brands.
Every week, typically on Wednesday, the miscellaneous mix is refreshed. The firm sent an email to CNN stating, “Fans love our ALDI Finds aisle because it takes the average grocery trip from errand to adventure.”
