McDonald’s will repurchase every one of its eateries in Israel since sales were negatively impacted by a boycott of the company due to its alleged support of Israel.
Following its Israeli franchise’s distribution of thousands of complimentary meals to Israeli soldiers, the fast food behemoth faced criticism.McDonald’s reported that it and franchisee Alonyal had struck an agreement to bring back 225 locations.
The Israel-Hamas conflict was stated to have “meaningfully impacted” business in January.Sales in France, Indonesia, and the Middle East were impacted by widespread demonstrations.
Over 30 years have passed since Alonyal, owned and run by chief executive Omri Padan, began operating McDonald’s outlets in Israel.
Because McDonald’s operates under a franchise system, individual operators are authorized to manage restaurants and hire employees.
Following declarations from Muslim-majority nations like Pakistan, Malaysia, and Kuwait distancing themselves from the company, a boycott of McDonald’s was launched.
A McDonald’s franchisee claimed on social media that it had “donated and continues to donate tens of thousands of meals to IDF units, the police, hospitals, residents around the strip, and all rescue forces” in the days following the Hamas attacks on Israel in October of last year and the Israel Defense Forces’ (IDF) retaliation.As the grassroots boycott expanded outside of the Middle East, vocal protests were held all around the world. McDonald’s operations in France, Indonesia, and Malaysia have also been impacted, in addition to outlets in the area.
On Thursday, the business stated: “McDonald’s remains committed to the Israeli market and to ensuring a positive employee and customer experience in the market going forward.” Alonyal was also commended for establishing the brand in Israel.
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