How to create a Business brand playbook and what it is used for

Have you just launched a business, or is your company in a growth spurt or in need of a refresh? Are you looking to generate traction for your business? Why not capture all your different story pillars in your brand playbook?

Creating a corporate brand playbook is especially smart if you’re looking to gain momentum. The reason this is so important is that at some point you might need someone else to help you with your marketing, and you want to ensure that all the essential information isn’t just in your head.

How to create a Business brand playbook and what it is used for
How to create a Business brand playbook and what it is used for

Let’s explore the idea of a brand playbook further, and then I’ll share some tips for creating one.

Why Create A Brand Playbook?

As I mentioned already, you might need someone else to help you with your marketing at some point. Handing over a brand playbook allows you to share your vision and ideas clearly and efficiently. Think of your playbook as a guiding tool, a rulebook or a manifesto of what you are all about and the stories you want to tell. Helpers can refer to it to ensure they convey the right message to your audience.

Here are some additional benefits of creating a brand playbook:

• Capturing story ideas and brand pillars: You can capture essential elements, including story ideas and brand pillars, in your playbook. Having 12 or 20 well-defined story concepts in one place is invaluable. Helpers can then tell these stories effectively and even enhance them. It ensures everyone is on the same page and that the messages are consistent. If you don’t have your ideas written down, some will inevitably get lost or distorted over time.

Frank Yeboah

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