She added that Prime’s popularity and distribution haven’t yet reached that region, but his “fandom extends wide, and he’s almost hero-like for a new generation of upcoming athletes, particularly in a massive market like Latin America.”
She also points out that cane sugar is used in Messi’s drinks, which is a recent development in beverage trends as some people find the flavor of some zero-sugar drinks to be off-putting.
According to Hernández, “people forget that having a good-tasting product also goes a long way.” “These new generation energy drinks are aiming to capture Gen Alpha, especially as they enter their teenage years, because that market is up for grabs.”
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