The truth is that Apple will continue to be a major force in the computer industry for some time to come, regardless of how Monday goes. The company’s stock (AAPL) is up 9% year over year, and its solid services business helps offset some of the seasonality of hardware sales. Last year, the company made more than $200 billion from iPhone sales alone.

However, experts claim that boosting iPhone sales is essential to Apple’s sustained expansion.

“This presentation cannot be just another ‘Oh, we’ll do something spectacular later on’ type of thing. Before WWDC, Gil Luria, an analyst at D.A. Davidson, told CNN, “They are aware of that.” “We need to hear from Apple on why we should purchase the iPhone 16 in order for the company’s stock to rise and for the business to expand.”

In addition, investors are looking to Apple to demonstrate that it can compete in the fiercely competitive AI arms race at a time when many of its competitors have much more well-defined plans for the next significant wave of technological advancement.

The timing is critical for Apple.”Nvidia just overtook it as the second most valuable technology company behind Microsoft,” according to a statement sent by eMarketer senior analyst Gadjo Sevilla via email. Microsoft is also making an effort to more directly compete with Apple’s device sector with new AI-powered PCs. “At this point, Apple could lose its appeal as a leader in technology if it makes a mistake.”

Anticipating the AI-powered iPhone

For years, Apple has incorporated AI into its devices in subtle, frequently imperceptible ways that yet simplify life for its users. However, Apple is about to roll out its most user-facing AI upgrades to yet.