Iowa Hawkeyes player Caitlin Clark takes a photo with head coach Lisa Bluder following the 2023 NCAA Women’s Basketball Tournament Elite Eight round. The women’s tournament received a lot of attention thanks to Clark.
The most defining musicians of the era are Taylor Swift and Beyoncé. The highest-grossing film in recent memory is Greta Gerwig’s “Barbie.” And the most-watched basketball star is Caitlin Clark.
Female-created and focused entertainment is not just having a moment. It is proving that it is here to stay, with once-in-a-generation talents across various media facets redefining dated narratives that once relegated female-focused entertainment to second-class status.
Look no further than the music business. Swift and Beyoncé, having already dominated 2023, are set to own 2024. Beyoncé’s first country album, “Cowboy Carter,” topped Billboard’s charts with nearly half a million copies sold in its debut week. The success made her the first black woman ever to claim the No. 1 spot on Billboard’s Top Country Albums list.
Meanwhile, Swift is set to release her highly anticipated album, “The Tortured Poets Department,” on Friday. The buzz around that work, her 11th album, could not be higher. iHeartRadio boss Tom Pole went so far as to tell CNN’s Alli Rosenbloom, “This is probably the most anticipated album ever that I’ve seen in my career.”
“It’s not just a music event; it’s a pop culture event that I think that everybody in America will be talking about and celebrating together,” the Pole man said.
And, of course, it is not just the music arena in which women are leading the way.
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