Strategic communication should be part of every organisation and be married with the organisational strategy.
However, most companies relegate communication to interns or to the public relations officers who have no part in the decision-making process. Communication is part of our everyday life.
Every strategy, tactic and proposal should be communicated at every level. Communication must be the substrata of every progressive and result-oriented organisation.
In the corporate world, effective communication is the cornerstone of success.
However, barriers can hinder the flow of information, leading to misunderstandings and inefficiencies. This article looks at things we fail on especially as leaders.
Misconstrued emotions
One cause of conflicts in most communication is the inability to understand and empathise with others. We work with human beings who think differently and who have emotions. Remember we are personalities with differences hence the need for emotional intelligence. First, if you can’t understand your own emotions or feelings there are high chances you will not properly manage them.
Worse still, if you cannot understand other people’s emotions, you are prone to poor social management. So, to overcome this barrier companies must train their employees on emotional intelligence.
Lack cultural intelligence
Companies operate in an environment that is interconnected globally. So in this globalised business environment, cultural differences can be a barrier. Diverse customs, traditions and social norms can affect communication styles and preferences. This takes cultural intelligence. Being culturally sensitive and aware is essential in overcoming these barriers and fostering an inclusive communication climate.
